Lead, listing, transaction and past-client follow-up in one pipeline.
For agents and small buyer/seller teams.
What this fixes
- Lead follow-up dies after two messages → A lead sequence that works while you show houses
- Transaction steps are tracked in scattered notebooks → A transaction tracker with no blown deadlines
- Past clients and referrals are never systematically re-engaged → A past-client database that produces referrals on a schedule
- Listing prep is rebuilt from scratch every time → Listing templates and a pre-listing checklist
The flow it implements
- Lead — SOP, checklist and templates included
- Qualification — SOP, checklist and templates included
- Buyer agreement — SOP, checklist and templates included
- Search — SOP, checklist and templates included
- Offer — SOP, checklist and templates included
- Under contract — SOP, checklist and templates included
- Due diligence — SOP, checklist and templates included
- Closing — SOP, checklist and templates included
- Post-close — SOP, checklist and templates included
The numbers you track
| Metric | Definition | Formula |
|---|---|---|
| Lead response time min | Minutes to first contact with a new lead | average minutes from lead created to first outreach |
| Lead-to-appointment % | Leads that produced a showing or consultation | appointments_set / leads |
| Conversion % | Appointments that became transactions | transactions / appointments_set |
| Repeat and referral % | Business from past clients and referrals | repeat_and_referral_revenue / total_revenue |
What's in the download
Notion workspace
Importable databases (clients, pipeline, tasks, playbooks, notes) plus the schema to set up the rest in 25 minutes.
Sheets trackers
Pipeline, client scorecard and capacity trackers with live formulas. Open in Sheets or Excel.
Every document
Proposal, agreement, onboarding checklist, weekly report, monthly report, offboarding — plus one SOP per stage (9 in total).
AI prompt pack
4 prompts tuned for real estate work, with the variables and the rules that keep output specific.
Automations
Five automations described trigger-by-trigger, a setup guide for Make, Zapier and GitHub Actions, and a working script.
Reference
Metrics dictionary, glossary, troubleshooting guide for when the system is not being used.
Setup takes 15 minutes
- Import
pipeline-tracker.csvinto Google Sheets and delete the example rows. - Copy the three documents you send most often and replace the
{{placeholders}}. - Import
tasks.csvas your checklist, then add your first real client.
Questions
Is this legal or professional advice?
No. These are operational templates. The documents in the pack are drafting aids and must be reviewed for your jurisdiction before you rely on them.
Do I need Notion or Google Sheets?
No. Every file opens in any spreadsheet app, and the docs are plain Markdown and CSV. Notion and Sheets are conveniences.
What if it does not fit my business?
Edit it. That is the point. If you need a different vertical, ask for it — requests drive what gets built next.
Can I use it for unlimited clients?
Yes. One purchase, unlimited client use, permanently.
What if I want a refund?
Email campbelltrdbaja@gmail.com within 14 days. We do not ask why.
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