Photographer & Studio

From inquiry to delivery to print sales, with a pipeline that never drops a booking.

For wedding, portrait and commercial photographers.

What this fixes

• Inquiries come in at 2am and get answered two days later → A rapid inquiry-to-booking sequence with templates
• Session details and shot lists live in your head → Pre-shoot questionnaires and shot lists sent automatically
• Turnaround times slip and referrals notice → A production schedule that protects your turnaround
• Print and album upsells are forgotten → A post-delivery flow that sells prints and albums

The flow it implements

1. Inquiry — SOP, checklist and templates included
2. Consultation — SOP, checklist and templates included
3. Contract — SOP, checklist and templates included
4. Booking — SOP, checklist and templates included
5. Pre-production — SOP, checklist and templates included
6. Shoot — SOP, checklist and templates included
7. Editing — SOP, checklist and templates included
8. Delivery — SOP, checklist and templates included
9. Print sales — SOP, checklist and templates included

The numbers you track

Metric	Definition	Formula
Inquiry response time h	Hours from inquiry to first reply	average hours between inquiry timestamp and first reply
Booking conversion %	Inquiries that became bookings	bookings / inquiries
On-time delivery %	Galleries delivered by the promised date	galleries_delivered_on_time / total_deliveries
Average order value $	Average value of a booking including extras	total_revenue / bookings

What's in the download

Setup takes 15 minutes

1. Import pipeline-tracker.csv into Google Sheets and delete the example rows.
2. Copy the three documents you send most often and replace the {{placeholders}}.
3. Import tasks.csv as your checklist, then add your first real client.

Questions